Analytics

Einstein Analytics: Before jumping directly into Einstein Analytics, it is important to know what analytics is and how businesses used it for their effective decision making in all these years. 

What is Analytics?

It is the rendering of the meaningful patterns of data and applying those patterns towards effective decision making. Organizations apply analytics to business data to describe, predict, and enhance business performance by helping in making a faster and smarter decision.

The traditional analytics tools haven’t fundamentally changed in years. They are been

used to create reports and dashboards for helping the analysts in making decisions but

not for the front lines at work.

On contrary, Einstein Analytics gives complete analytics to every business user which makes everyone in every line of business smarter. It is a thriving ecosystem from Sales to Service and HR to ERP.

Some of us get confused with the terms : 

Salesforce Einstein Analytics / Wave Analytics / Analytics cloud. Here is the brief description of them.

Einstein Analytics / Wave Analytics : Is the name of the technology powered by AI.

This is the only business analytic solution native to Salesforce

Analytics cloud : Refers to the platform for connecting data from different sources 

to create interactive views. Analytics cloud is powered by technology Einstein or Wave or Analytics

Einstein Analytics offers a purpose built template for various Use cases in every line of business. Some of them are :

Sales Analytics

Service Analytics

Field Service Analytics

Change Analytics

Fundraising Analytics

There are many Einstein analytics Apps available in App Exchange for every line of

business. These Apps are available for every branch of the business like Apps for 

Marketing, Sales, Service etc.

These Apps can be embedded any where needed to make contextual decisions. With 

powerful analytics available in Salesforce we now don’t need any data specialists 

for studying the data to make powerful decisions. Using the functionalities provided

by these Apps, any user can dive deep into the data and create different lenses in 

getting clear understanding of the data.

They are mobile first !!!